1.Key Section: China’s Development, Global Opportunities

Observing China through a global lens and telling China’s story with international expression. The vivid stories from every city and village are not only vivid illustrations of Chinese-style modernization but also keys for the world to understand China.

This section is open to professional teams such as government publicity departments, domestic and international media, and film companies, widely soliciting foreign-language short video works covering content such as cultural heritage, tourism, economic development, scientific and technological innovation, civil life, fashion trends, etc.

2.Enterprise Section: Outstanding Branding, Sharing with the Globe

Chinese enterprises that go global and foreign-funded enterprises in China serve as vivid sources for the world to understand China and are also important carriers for spreading Chinese culture.

This section particularly fits Chinese enterprises that go global, foreign-funded enterprises in China, widely inviting foreign-language short video works documenting Chinese enterprises’ overseas expansion, foreign-funded enterprises’ development in China, collaboration between Chinese and foreign employees, and cross-cultural exchanges.

3.We-Media Section: Documenting Life, Discovering Happiness

With individual perspectives, unique observations, and the power of audience engagement, we-media influencers have become witnesses and documentarians of our changing times, as well as an indispensable force in online communication.

This section is open to short video bloggers and MCN teams worldwide, as well as foreign individuals and overseas Chinese communities in related fields, inviting a wide range of foreign-language short video works related to China.

4.We Media Section: Outstanding products, Sharing with the Globe

With individual perspectives, unique observations, and the power of audience engagement, we-media influencers have become witnesses and documentarians of our changing times, as well as an indispensable force in online communication.

This section is open to short video bloggers and MCN teams worldwide, as well as foreign individuals and overseas Chinese communities in related fields, inviting a wide range of foreign-language short video works related to China.

5.University Students Section: By the Youth, to the Future 

As digital natives and passionate creators of short videos, university students offer distinctive insights and attitudes toward the world, actively witnessing and participating in exchanges between China and other countries.

This section primarily targets Chinese and international student creators and teams from universities and colleges around the world, soliciting diverse foreign-language short video works centered on China.

6.International Promotional Video Section: Vision of China, Essence of the East

Promotional videos serve as cultural ambassadors across borders, capable of conveying the humanistic charm of a nation, a city, a company, or an event through powerful imagery and symbolism.

This section is primarily open to government publicity departments, central and local media outlets, Chinese enterprises that go global, foreign-funded enterprises in China, and other relevant institutions, inviting a wide range of foreign-language promotional video submissions.