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UNIT INTRODUCTION

China International Publishing Group

China International Publishing Group (CIPG), also known as China Foreign Languages Publishing Administration, is an organization affiliated with the Central Committee of the Communist Party of China (CPC), specializing in international communication that serves the Party and the state. It is China’s largest foreign-language publishing group and a global media corporation. Its predecessor was the Bureau of International Press, founded in October 1949 under the General Administration of Press of the Central People’s Government of the People’s Republic of China.

CIPG has 22 affiliated organizations, with 26 overseas offices in 14 countries and regions including the United States, Canada, Britain, Germany, France, Russia, Egypt, South Africa, Mexico, Peru, Japan, Thailand and Hong Kong. Today, it has grown into an international media group covering six business segments: high-level international communication, publishing and distribution, international communication, cultural exchange, research and consulting, and industry service. It annually publishes some 4,000 book titles in 40-plus languages and 36 periodicals in 14 languages, which are distributed in more than 180 countries and regions. Its websites and social media channels enjoy a global reach.

Beijing Xufang International Digital Culture Media Co., Ltd.

Beijing Xufang International Digital Culture Media Co., Ltd. (hereinafter “Xufang”), founded in April 2015 as a subsidiary of China International Publishing Group (CIPG), is committed to the planning, production, and international communication of multi-language, mobile-friendly, and social media-oriented new-media visual content. It also creates China-themed international communication solutions for local Chinese governments and businesses. Its in-house production team is made up of outstanding professionals in video project planning, journalism, foreign languages, video filming and production. Aiming to promote “new media and new international communication,” Xufang has created two digital media brands: China Matters and My China Story, which helped its social media accounts attract more than 8 million overseas followers. Xufang won the China Journalism Award in 2018, 2019, and 2020 for its excellent short videos and mini-documentaries. In addition to its strength in new media production and international communication, Xufang also collaborates with a number of foreign media outlets that has garnered high share numbers on various platforms and are able to bring content to global audiences in a highly efficient manner.

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