‘My China Story’ International Short Video Competition, initiated by China International Publishing Group (CIPG) and organized by Xufang International Media, was started in 2018 and has been successfully held for 3 years. This year's competition is sponsored by China International Communications Group (CICG), organized by the Publicity Department of CPC Hangzhou Municipal Committee, and co-organized by Beijing Xufang International Digital Culture Media Co., Ltd., with support from Beijing Normal University, China Intercontinental Communication Center, National Geographic, Academy of Contemporary China and World Studies, DOC CHINA Board of Directors, Beijing Returned Overseas Chinese Federation, iXIGUA, Toutiao, Douyin(Chinese version of Tik Tok), Bilibili, Sina Weibo, QQbrowser and many other organizations and media platforms.

This competition aims to encourage domestic and international content creation teams, foreign live streamers, We Media teams and individuals to create multilingual Chinese themed short videos from their unique foreign perspectives, telling their best experiences when visiting the country. Videos that tell creators’ stories with China or present cultural exchanges between China and other countries in a third perspective are also welcome.